Healthcare Marketing: 3 Highly Effective Strategies
Marketing is an essential part of the growth of any organization, including medical practices. And it’s becoming essential for medical doctors to establish a presence online, as more and more people find access to information they need about their health or healthcare services. The days when physicians heavily depended on personal referrals are nearly over. If you don’t have a solid marketing strategy, your practice could be left behind, or you may soon lose your job.
Except for a few minor differences, the marketing tactics that work for doctors, dentists, and other medics are the same as those that work for other types of companies. Let’s have a look at three of the most effective healthcare marketing tactics:
Emotional traditional marketing
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Lot’s of people still rely on traditional media to make their purchasing choices. Radio, TV and print media have great potential as marketing channels for medical doctors, if approached the right way. The golden rule is to add emotional appeal to your marketing messages. For example, you could tell the story of a patient who was able to recover from some condition after a long struggle. Use stories in your print and electronic ads and you can expect a good conversion rate, because people will easily connect with stories.
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Today, most people just go online when they need to find a physician. They will type search terms like “dentists near me” or “Tampa FL doctor” in the search engines, and be presented with some of the top healthcare pros in their region. The medical practitioner who have not yet optimized their sites to rank on the first page of Google and other search engines are missing the party.
So how can you appear among the top results? Running an authoritative blog is one of the top ways to get your website to rank. Through blogging, you can offer advice to people on how to prevent or treat certain medical conditions. The aim is to share your knowledge and at the same time build credibility, so that people can consult you when in search of solutions to their issues. Once people start sharing the content on your blog, more and more people will troop in, and the search engines will rank you higher.
Utilize the power of social media
Business without a presence on social media are missing out on the a huge potential market. Like other areas, healthcare is a significant part of people’s lives. This means they’ll naturally want to engage your practice on Twitter, Facebook and other platforms. Having a social media presence allows you to share useful information and connect with potential clients in a more direct and personal way.