Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Some examples of topics that are hard to pitch include new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. Some stories or news can become pitchable even though it is not made into full-fledged press releases, because journalists can receive it by just sharing them as a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. So if you are looking for press release distribution services, we are here to help you.
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